The platform is expanding its tools for creators, businesses and marketing professionals with a new feature designed to manage giveaways conducted through Instagram posts.
SorteosUp continues to expand its platform functionality with the addition of a new tool for running Instagram giveaways. From now on, users, content creators, retailers, agencies and brands can use SorteosUp to manage the selection of winners based on the comments received on their Instagram posts.
One of the main attractions of the new service is that giveaways with posts of up to 500 comments can be conducted for free, facilitating access to this type of tool for both small businesses and profiles that run promotions occasionally.
This new feature is part of SorteosUp's strategy of concentrating various tools related to giveaways, random participant selection and digital promotional actions on a single platform.
Free Instagram giveaways up to 500 comments
Instagram has become one of the channels most used by brands, online shops, influencers and small businesses to organise promotions aimed at their communities.
Among the most common mechanics are asking participants to comment on a post, mention other people or interact with specific content. Once the participation period has ended, the organiser needs to have a tool that facilitates the management of comments and the selection of the winner.
The new SorteosUp feature seeks to simplify this very process.
Users can use the platform to manage the giveaway linked to an Instagram post and select the winner using the tools available on SorteosUp.
In addition, to encourage access to the tool, the company has established a free option for posts that have up to 500 comments.
In this way, a business that organises a promotion among its followers or a content creator who wants to give away a product to their community can use the platform at no cost when the volume of participation is within that limit.
A tool also aimed at companies and marketing professionals
Although social media giveaways are especially popular among content creators, more and more companies are using these types of actions within their digital marketing strategies.
Giveaways allow for generating interaction around a post, giving visibility to specific products or services and encouraging community participation.
For this reason, the new SorteosUp tool is also aimed at marketing agencies, community managers, online shops and communications departments who manage promotional campaigns for different brands.
The platform aims to reduce the steps necessary to carry out these types of actions and offer a simple environment from which to manage the selection process.
SorteosUp progressively expands its ecosystem of tools
The incorporation of Instagram is part of the evolution of SorteosUp as a platform specialising in digital tools for conducting giveaways and random selections.
The project has various solutions aimed at individual users as well as companies, marketing professionals and e-commerce businesses.
The goal is for organisers to have tools accessible from the browser without the need to use complex external programmes to carry out each promotion.
The platform has been incorporating new features designed to cover different types of giveaways, from random selection tools to solutions specifically designed for certain platforms or digital channels.
The arrival of Instagram giveaways is an especially relevant step due to the volume of promotions currently taking place on this social network.
An accessible alternative for small businesses and creators
The free limit of 500 comments per post aims for small establishments, independent professionals and creators who still have smaller communities to be able to use a specific tool to conduct their giveaways without incurring an initial cost.
This option also allows for testing the platform's functionality before using it in campaigns with a larger number of participants.
SorteosUp highlights that ease of use is one of the pillars upon which the project is being developed. The intention is that any user can prepare and carry out a giveaway without the need for advanced technical knowledge.
The platform will continue to incorporate new features and improvements designed to simplify the organisation of digital promotions and expand the options available for businesses and creators.
Availability
The new SorteosUp Instagram giveaway tool is now available.
Interested users can access the platform and use the free option intended for posts with up to 500 comments.
More information at SorteosUp.com.
About SorteosUp
SorteosUp is an online platform dedicated to providing tools for the execution and management of digital giveaways. The project develops solutions aimed at individuals, content creators, e-commerce businesses, companies and marketing professionals who need to conduct random selections and promotions through different digital channels.
The platform continues to evolve through the incorporation of new tools designed to facilitate the creation and management of giveaways from a single online environment.