Pablo Camacho, known in the competitive ecosystem as "Keko", is bringing his experience in esports to SocialPro, the project he launched alongside Alfonso Arias in May 2025. The agency works on representing creators and gaming and iGaming campaigns, with a proposal that brings together sector knowledge, relationships with talent and an evolving in-house technological structure.
Camacho's journey began before the creation of the agency. His professional background combines his time as a Counter-Strike player with competition operations and project management. His portfolio includes initiatives such as Circuito Tormenta, Liga Radiante and Gamergy, in addition to his work at GGTech. That personal experience provides SocialPro with a perspective that connects competition, production and team organisation. Professional background.
An agency built on the experience of its founders
The history of SocialPro also has a business dimension. In a recent publication, Camacho explained that the project began alongside Alfonso Arias with the aim of representing gaming and content creation talent. In that account, he highlighted the learning from the first few months and the importance that recommendations between creators have acquired in generating new relationships. Pablo Camacho's publication.
Alfonso Arias, known as "Zack", is listed on the SocialPro team as being responsible for talent relations. The combination of profiles oriented towards operations, business development and creators allows them to address both the commercial relationship with brands and the daily coordination of collaborations. SocialPro team.
Creators and brands that put names to the project
The agency's public portfolio includes profiles such as HUASOPEEK, Martinez, Naow and TodoCS2. Their website also presents collaborations with creators such as Imantado, Axozer and Lucas Rojo. These are relationships that the agency showcases in different categories and which reflect its activity within the competition and content ecosystem. Talent and collaborations.
The portfolio of cases that SocialPro publishes includes work with brands and platforms such as Razer, KeyDrop and SkinsMonkey. These examples serve to explain the scope of its proposal: from content linked to gaming products to campaigns within the Counter-Strike environment and services related to its communities. Cases published by SocialPro.
The agency approaches its work as a process that encompasses profile selection, briefing preparation, content coordination and campaign monitoring. For brands, this structure makes it easier to have a contact who knows both the commercial objectives and the execution needs of a creator. For talent, it offers support in organising opportunities and developing collaborations. SocialPro services.
In-house development to support growth
SocialPro is developing internal tools to centralise talent management, organise agreements and track the content committed to in each campaign. This work includes automations to connect information from different channels, keep deliverable tracking updated and reduce repetitive coordination tasks.
The agency is also exploring artificial intelligence assistants to support the initial receipt and classification of creator queries. This is a line of development that combines operational functions with others that are still evolving, with the aim of facilitating the team's work and offering more organised attention.
This technological commitment accompanies the representation and campaign activity. The goal is for SocialPro's growth to be supported by both the relationships built within the sector and processes that allow for better management of each collaboration.
Camacho's trajectory, the work with creators and brands and the development of in-house tools shape the next stage of SocialPro: a specialised agency that seeks to connect experience in esports, talent management and execution capacity.
More information: socialpro.es.