Resources for clearer communication

UTM campaign link builder

Label each link with its channel and campaign so configured analytics can identify its source.

Limit: 2,048 characters for the URL and 200 for each UTM value.

See how tags are added to a link. To build yours, enter the real address of the page you want to share.

The link will appear when you enter a valid URL.

How to build a UTM link

  1. Paste a complete URL beginning with http:// or https://.

  2. Add source, medium and campaign; optional fields can stay blank.

  3. Copy the result and check its parameters before sharing.

Campaign examples

  • https://example.com/ofertaInstagram: https://example.com/oferta?utm_source=instagram&utm_medium=social&utm_campaign=lanzamiento

    With analytics configured, you can identify the channel and campaign. This builder does not measure visits.

  • https://example.com/ofertaNewsletter: https://example.com/oferta?utm_source=newsletter&utm_medium=email&utm_campaign=lanzamiento

    example.com is a sample domain; replace it with an active page you control.

The URL is processed locally

The link and UTM values are not sent to PublicaGratis. Avoid putting personal or sensitive information in parameters.

Frequently asked questions

What does UTM mean?

UTM parameters label a link so configured analytics can identify its source, medium and campaign. This builder does not visit the destination or count visits.

Are the query and fragment preserved?

Yes. Existing parameters and the part after # remain; completed UTM fields are added or updated.

What should I put in parameters?

Use descriptive names your team can apply consistently. Do not include names, email addresses, private IDs or other sensitive data.

Launching a campaign?

Turn your campaign news into a useful story for your audience.

Prepare a press release