Practical ideas to communicate clearly, build visibility and grow your project.
A practical guide to identifying news with editorial potential, turning it into useful stories, and contacting media outlets without resorting to spam, bulk link buying, or SEO promises.
Choosing the right category for a press release helps to contextualise the news and ensure it reaches interested readers. This guide proposes a simple method for deciding based on the news event, rather than just the company's sector.
Publishing is just the beginning. Learn how to distribute, repurpose, and measure your articles with a realistic content dissemination plan for SMEs and professionals.
A practical guide to achieving mentions and links in digital media through useful editorial resources, well-focused pitches, and sustainable relationships with journalists and publications.
A press release lead condenses the main news into the first paragraph. Learn which information to prioritise, how to organise the facts and which mistakes to avoid to write a clear, journalistic lead.
A press release seeks to facilitate coverage of a newsworthy event; a corporate statement sets out or conveys official information to specific audiences. This guide explains when to use each format and how to draft them.
A practical guide to planning, writing, and pitching a guest article that fits the host outlet, helps its audience, and mentions your brand or links naturally.
Not all external links offer the same value or carry the same risk. Learn how to distinguish natural backlinks from artificial links and build a sustainable off-page SEO strategy.
A practical guide to designing a sustainable communication calendar: objectives, audiences, channels, responsibles, a monthly example, metrics, and a basic template for SMEs.
Content marketing and digital advertising serve different functions. This guide explains what each contributes, when to prioritise them and how to combine them on a limited budget.
A practical guide for evaluating websites and media outlets for guest posts: thematic relevance, editorial quality, audience, contextual links, and warning signs.
A contextual link is integrated into related content and guides the reader to a page that expands on information. Discover how to identify, evaluate, and acquire them without resorting to artificial tactics.