Alicante — September 2026
Bluupi continues to expand its digital ecosystem with new functionalities related to ticket sales, digital ticket generation and access control for events, shows and experiences requiring booking.
The aim is to offer a more complete experience for both users and organisers, connecting different stages that are usually managed separately within the same environment.
The logic is simple: discover an activity, buy or book a ticket, receive the digital ticket and validate access upon arrival at the venue.
From recommendation to ticket purchase
Bluupi does not want to limit itself to showing a list of activities or events.
The platform seeks to help the user discover what they can do according to their preferences, the composition of their group, budget, time, or the type of experience they are looking for.
When a recommendation corresponds to a show, concert or activity with ticket sales, the journey can continue directly to booking or purchase.
The complete journey can be summarised as follows:
Discover → choose → buy or book → receive the ticket → access the event.
Digital tickets and QR codes
After a purchase or booking, the system can generate a digital ticket associated with the user.
The ticket can include a unique identifier or a QR code, allowing the user to present their ticket directly from their mobile phone.
At the time of arrival, the organiser can check the validity of the ticket and record its use.
This system allows for the simplification of processes and reduces the need to manage printed documents or separate tools.
Access control for events and shows
The management does not end when a ticket is sold.
Bluupi also provides tools intended for on-site access control.
The establishment or organiser's staff can validate the code corresponding to each ticket and confirm that it is valid before allowing access.
This system can be especially useful for events with limited capacity, specific sessions or activities that require precise ticket management.
A solution for concerts, theatre and experiences
Bluupi's ticketing functionalities can be applied to different types of events and experiences.
Among these are concerts, family shows, theatre, festivals, cultural events, sporting activities, temporary exhibitions, workshops and special tours.
They can also be used for experiences with a limited number of places or activities that need to manage their bookings in advance.
The technology is not designed only for large events.
It can also be useful for small local structures that want to digitise the sale and control of their tickets in a simple way.
More tools for professionals
For organisers, Bluupi seeks to connect different needs within the same ecosystem.
This includes visibility, discovery, bookings, ticket sales, digital ticketing and access control.
In this way, a professional can better accompany the customer's journey from the moment they discover the activity until the moment they physically arrive at the event.
Bookings and sales can also provide useful information to better understand how an activity is performing.
Ticketing connected with Bluupi Partners and Bluupi Insights
Ticket sales are not intended as an independent tool.
Bluupi wants to connect it progressively with its professional environment, especially with Bluupi Partners and Bluupi Insights.
Data associated with bookings and sales can help to better understand aspects such as demand trends, times of highest interest, occupancy or the performance of certain offers.
The goal is to progressively turn operational data into useful information for professionals.
More than just a ticketing platform
Bluupi does not want to be just a ticket sales platform.
Ticketing is part of a broader vision that combines discovery, recommendation, professional services, bookings and demand analysis.
A user can arrive at an event because they were looking for it directly, but they can also discover it through a recommendation made within Bluupi.
This ability to connect discovery and conversion represents one of the main differences of the ecosystem.
A digital ecosystem developed from Alicante
Developed from Alicante, Bluupi works on a digital ecosystem intended to connect users and professionals in leisure, culture, tourism and experiences.
The incorporation of tools for ticket sales, ticket generation and access control represents a new step in the development of this vision.
The ultimate goal is to reduce the fragmentation of the user's journey and facilitate the step from a simple question —“what shall we do today?”— to the booking and actual access to an experience.
More information about Bluupi:
https://bluupi.com
BLUUPI — What shall we do today?