Austin, TX — Indie app maker Minjae Lee has launched Assetly, a free asset-management app for investors who want a short, honest read on their portfolio without drowning in market noise. Assetly puts US stocks, ETFs, and crypto on one screen and delivers a concise portfolio brief three times a day — before the market opens, at midday, and after the close. Each brief breaks down what moved the user's money, flags what's coming next, and helps them think through their next move. Every brief can be read or listened to as audio.
The idea behind Assetly is simple. Many investors check their portfolios every morning and evening, yet most tools respond with dense charts, long watchlists, and a constant stream of headlines. That volume can make a simple question — what did my money do today, and why — harder to answer, not easier. Assetly is built around that one question. It keeps the focus narrow, the language plain, and the update short enough to read in a few minutes or listen to while getting ready for the day, during a lunch break, or after the market closes.
Each of the three daily briefs has a distinct job. The pre-market brief looks ahead to the trading day, summarizing what happened overnight and what is on the calendar that could matter for the holdings in the portfolio. The midday brief checks in while the market is open, noting what has moved so far and whether anything has changed the picture from the morning. The after-close brief looks back at the full session, explaining what moved the portfolio, what drove those moves, and what comes next. Together, the three updates give an investor a steady rhythm: prepare, check in, and review, without needing to watch prices all day.
Assetly is designed to explain, not overwhelm. Instead of presenting a wall of indicators, each brief focuses on the holdings a person actually owns and the events connected to them. It highlights the movers that mattered most for that portfolio, puts them in context, and points to upcoming dates and events worth watching. The goal is to help a reader understand the story behind the numbers, so the next move can be considered calmly rather than made in reaction to a single headline or a sudden price swing.
In addition to the daily briefs, Assetly answers questions about a user's holdings in plain English through built-in AI Q&A. Investors can ask about a position, a recent move, or a term they do not understand, and receive an answer written to be read by a person rather than decoded from financial jargon. The feature is meant for everyday use: a quick clarification before work, a check on why a holding moved, or a plain-language explanation of what an upcoming event could mean for a portfolio. It sits alongside the briefs, so a short update can lead naturally to a follow-up question when a reader wants more detail.
Assetly also connects to US brokerages via SnapTrade so portfolios stay in sync. Rather than entering positions by hand and updating them after every trade, a user can connect a supported US brokerage account and have holdings reflected in the app. That connection keeps the briefs and the Q&A grounded in the portfolio a person actually holds, including US stocks, ETFs, and crypto shown together on one screen. The emphasis remains on clarity: one view of the portfolio, three short briefs a day, and answers in plain language.
The app is free. Lee built Assetly as a one-person project, motivated by his own daily routine of checking a portfolio in the morning and evening. "I built Assetly because I check my portfolio the same way every morning and evening — and every tool I tried either buried me in charts or cost a subscription for insight I didn't need. I wanted a free app that just tells me what happened, why it matters, and what's on the calendar next. So I built it." That focus on a free, short, and honest update shapes the product: no long dashboards to configure, no subscription needed to understand the day's moves, and a brief that can be read or listened to as audio.
Assetly is intended for investors who want to stay informed without spending the day following the market. It may suit a long-term investor who checks in a few times a day, a newer investor who wants plain-English explanations, or anyone who holds a mix of US stocks, ETFs, and crypto and wants those positions summarized in one place. The three-times-a-day format is meant to fit around work and daily life, offering a brief moment of clarity in the morning, at midday, and after the close.
Lee is asking early users for feedback as the product develops. "I'd love feedback from early users," Lee added. "This is a one-person project, and the roadmap is driven by what real investors tell me they need." Readers who try Assetly are invited to share what is helpful, what is missing, and what would make the daily brief more useful.
Assetly is available as a free iPhone app, plus a web app for Android. To learn more, visit the Assetly website or download Assetly on the App Store.
About Assetly: Assetly is a free asset-management app for investors, built by indie founder Minjae Lee in Austin, Texas. US stocks, ETFs, and crypto on one screen, with a short portfolio brief three times a day, plain-English AI Q&A, and US brokerage connections via SnapTrade. Free. iPhone app plus a web app for Android.
Media contact: Minjae Lee, email aiinsights.crypto@gmail.com, website https://hodlerss.github.io/assetly/